Nennen Sie mir die Produktidee, welche ihr Unternehmen an die Spitze bringen wird! Diese Frage ist verständlicherweise aus verschiedenen Gründen nicht so leicht zu beantworten und es ist auch nicht das Ziel, dass das innerhalb der nächsten Minuten erfolgen soll. Wenn man die Mitarbeitenden (und die Kunden) diese Frage stellt, dann kann man entweder enttäuscht … Continue reading Wie Ideen in der Konsumgüterindustrie generiert werden
An explaination what all goes wrong and what can be done better One problem is the way how new products are developed. There are many innovation methods such as Design Thinking or the Stage Gate Model that are used by some companies such as Pepsi. In Design Thinking, the first step starts with empathy to … Continue reading Why is designing food products so difficult?
Is it organic? Or vegan? No, I thought it is GMO- free, right? Many labels many questions. But what can we solve our current food crisis with these approaches? Many now raise their eyebrows and may think: what kind of food crisis? Yes, I am talking about a current food crisis. And, no, I am … Continue reading The way how we design food will change everything
Not in the so distant future, imagine how you are going to get your daily cup of coffee. While having a nice conversation with a friend, you both decided to get some quick fresh Cappuccinos. You pick up your smart device and fix it onto your glasses which enables you to enter a virtual reality … Continue reading The future of coffee
How much of an added value are you providing to your product’s users by creating assorted products? Marketers tend to assume that the more ingredients are added to a product, the more selling value can be created. But is this really true? So let’s have for instance a look at mayo. Some mayo is sold … Continue reading Do assorted food products bring more value?
Noon time, I am sitting in front of my computer as my stomach tells me to recharge my energy, it’s time for a healthy apricot yogurt with a high fruit content. Indeed, an ideal snack for in between. Staring at the screen, I grab my yogurt, open the lid with its sticky yogurt residues on, … Continue reading Hassle with a yogurt lid
Despite the plethora of definitions available on literature about the meaning of innovation, it seems fair to suggest that these definitions do not deliver the meaning of innovation to its full designation. Innovation contains the latin word „nova“ which means: new, thus many propound the view that innovation is an equivalent to the quality of … Continue reading What is innovation?
The competition starts every morning. Different kinds of products such as butter, margarine, dairy spread, meat spread or yeast spread to mention some, compete against each other, which is the best to fill every square cm on your slice of bread. One of the most beloved morning starters is jam, I want therefore to scrutinize … Continue reading Will jam be disrupted?
If you walk through the supermarkets, you can see that pasta is often labeled with Italian names and other similar attributes to underline the positioning thereof. In some cases, even the precise location of the mill in Italy is mentioned. Playing the “Italian” card to posit pasta is for sure a good idea, but not … Continue reading The future of pasta