The future of coffee

Not in the so distant future, imagine how you are going to get your daily cup of coffee. While having a nice conversation with a friend, you both decided to get some quick fresh Cappuccinos. You pick up your smart device and fix it onto your glasses which enables you to enter a virtual reality … Continue reading The future of coffee

Do assorted food products bring more value?

How much of an added value are you providing to your product’s users by creating assorted products? Marketers tend to assume that the more ingredients are added to a product, the more selling value can be created. But is this really true? So let’s have for instance a look at mayo. Some mayo is sold … Continue reading Do assorted food products bring more value?

Will jam be disrupted?

The competition starts every morning. Different kinds of products such as butter, margarine, dairy spread, meat spread or yeast spread to mention some, compete against each other, which is the best to fill every square cm on your slice of bread. One of the most beloved morning starters is jam, I want therefore to scrutinize … Continue reading Will jam be disrupted?

The future of pasta

  If you walk through the supermarkets, you can see that pasta is often labeled with Italian names and other similar attributes to underline the positioning thereof. In some cases, even the precise location of the mill in Italy is mentioned. Playing the “Italian” card to posit pasta is for sure a good idea, but … Continue reading The future of pasta