A very relevant but little-discussed question is whether the success of innovation with a carefully crafted idea is higher than with several simultaneously superficially pursued ideas? Statistically, approximately 65% to 80% of all newly launched consumer goods fail after one year. It would therefore make sense to launch as many new products as possible in … Continue reading What matters more in Innovation? Quantity or Quality?
Wie würden Sie den Zeitgeist im 2018 beschreiben? Sehr wahrscheinlich mit Bitcoin, Blockchain, Digitalisierung, Nachhaltigkeit und noch ein paar anderen Stichworten. Es sind gegenwärtige Themen, über die Menschen reden, die Medien berichten und die Wirtschaft beschäftigt. Diese erhöhte Aufmerksamkeit weckt Interesse an diesen Technologien und Problemen. Doch sehen Sie selber: Ein Bitcoin- Fonds wird auf … Continue reading Wie der Zeitgeist die Akzeptanz von neuen Produkten bestimmt
Nennen Sie mir die Produktidee, welche ihr Unternehmen an die Spitze bringen wird! Diese Frage ist verständlicherweise aus verschiedenen Gründen nicht so leicht zu beantworten und es ist auch nicht das Ziel, dass das innerhalb der nächsten Minuten erfolgen soll. Wenn man die Mitarbeitenden (und die Kunden) diese Frage stellt, dann kann man entweder enttäuscht … Continue reading Wie Ideen in der Konsumgüterindustrie generiert werden
An explaination what all goes wrong and what can be done better One problem is the way how new products are developed. There are many innovation methods such as Design Thinking or the Stage Gate Model that are used by some companies such as Pepsi. In Design Thinking, the first step starts with empathy to … Continue reading Why is designing food products so difficult?
Is it organic? Or vegan? No, I thought it is GMO- free, right? Many labels many questions. But what can we solve our current food crisis with these approaches? Many now raise their eyebrows and may think: what kind of food crisis? Yes, I am talking about a current food crisis. And, no, I am … Continue reading The way how we design food will change everything
Part 1: What you need to know about food additives. One of the great myth is that food additives are unhealthy and should be avoided. Scientific studies partly confirm that, although, these substances are intensively tested and are regulated by the law. So why is the food industry using these additives? Well, food additives are … Continue reading Myths about food
Not in the so distant future, imagine how you are going to get your daily cup of coffee. While having a nice conversation with a friend, you both decided to get some quick fresh Cappuccinos. You pick up your smart device and fix it onto your glasses which enables you to enter a virtual reality … Continue reading The future of coffee
How much of an added value are you providing to your product’s users by creating assorted products? Marketers tend to assume that the more ingredients are added to a product, the more selling value can be created. But is this really true? So let’s have for instance a look at mayo. Some mayo is sold … Continue reading Do assorted food products bring more value?
Noon time, I am sitting in front of my computer as my stomach tells me to recharge my energy, it’s time for a healthy apricot yogurt with a high fruit content. Indeed, an ideal snack for in between. Staring at the screen, I grab my yogurt, open the lid with its sticky yogurt residues on, … Continue reading Hassle with a yogurt lid
Despite the plethora of definitions available on literature about the meaning of innovation, it seems fair to suggest that these definitions do not deliver the meaning of innovation to its full designation. Innovation contains the latin word „nova“ which means: new, thus many propound the view that innovation is an equivalent to the quality of … Continue reading What is innovation?