I came into the coffee industry by coincidence. After graduation from University, 25 years old, I did not know what to do or where to go. A simple job application turned into something that shaped my life forever. Through my experience as a coffee blender, I came to three conclusions: Conclusion №1: There are still … Continue reading What I learned as a coffee blender about the world
How much of an added value are you providing to your product’s users by creating assorted products? Marketers tend to assume that the more ingredients are added to a product, the more selling value can be created. But is this really true? So let’s have for instance a look at mayo. Some mayo is sold … Continue reading Do assorted food products bring more value?
The competition starts every morning. Different kinds of products such as butter, margarine, dairy spread, meat spread or yeast spread to mention some, compete against each other, which is the best to fill every square cm on your slice of bread. One of the most beloved morning starters is jam, I want therefore to scrutinize … Continue reading Will jam be disrupted?