Nennen Sie mir die Produktidee, welche ihr Unternehmen an die Spitze bringen wird! Diese Frage ist verständlicherweise aus verschiedenen Gründen nicht so leicht zu beantworten und es ist auch nicht das Ziel, dass das innerhalb der nächsten Minuten erfolgen soll. Wenn man die Mitarbeitenden (und die Kunden) diese Frage stellt, dann kann man entweder enttäuscht … Continue reading Wie Ideen in der Konsumgüterindustrie generiert werden
Part 1: What you need to know about food additives. One of the great myth is that food additives are unhealthy and should be avoided. Scientific studies partly confirm that, although, these substances are intensively tested and are regulated by the law. So why is the food industry using these additives? Well, food additives are … Continue reading Myths about food
Not in the so distant future, imagine how you are going to get your daily cup of coffee. While having a nice conversation with a friend, you both decided to get some quick fresh Cappuccinos. You pick up your smart device and fix it onto your glasses which enables you to enter a virtual reality … Continue reading The future of coffee
How much of an added value are you providing to your product’s users by creating assorted products? Marketers tend to assume that the more ingredients are added to a product, the more selling value can be created. But is this really true? So let’s have for instance a look at mayo. Some mayo is sold … Continue reading Do assorted food products bring more value?
Noon time, I am sitting in front of my computer as my stomach tells me to recharge my energy, it’s time for a healthy apricot yogurt with a high fruit content. Indeed, an ideal snack for in between. Staring at the screen, I grab my yogurt, open the lid with its sticky yogurt residues on, … Continue reading Hassle with a yogurt lid
The competition starts every morning. Different kinds of products such as butter, margarine, dairy spread, meat spread or yeast spread to mention some, compete against each other, which is the best to fill every square cm on your slice of bread. One of the most beloved morning starters is jam, I want therefore to scrutinize … Continue reading Will jam be disrupted?