El futuro del café

translated by Fernanda Madrigal Centeno Imagina cómo vas a tomar tu taza diaria de café en un futuro no tan lejano. Mientras platicas con un amigo, ambos deciden ir por un par de capuchinos rápidos y frescos. Tomas tu dispositivo inteligente y lo fijas frente a tus ojos, el cual te permite entrar a un … Continue reading El futuro del café

Why is designing food products so difficult?

An explaination what all goes wrong and what can be done better One problem is the way how new products are developed. There are many innovation methods such as Design Thinking or the Stage Gate Model that are used by some companies such as Pepsi. In Design Thinking, the first step starts with empathy to … Continue reading Why is designing food products so difficult?

What I learned as a coffee blender about the world

I came into the coffee industry by coincidence. After graduation from University, 25 years old, I did not know what to do or where to go. A simple job application turned into something that shaped my life forever. Through my experience as a coffee blender, I came to three conclusions: Conclusion №1: There are still … Continue reading What I learned as a coffee blender about the world

Myths about food

Part 1: What you need to know about food additives. One of the great myth is that food additives are unhealthy and should be avoided. Scientific studies partly confirm that, although, these substances are intensively tested and are regulated by the law. So why is the food industry using these additives? Well, food additives are … Continue reading Myths about food

The future of coffee

Not in the so distant future, imagine how you are going to get your daily cup of coffee. While having a nice conversation with a friend, you both decided to get some quick fresh Cappuccinos. You pick up your smart device and fix it onto your glasses which enables you to enter a virtual reality … Continue reading The future of coffee

Do assorted food products bring more value?

How much of an added value are you providing to your product’s users by creating assorted products? Marketers tend to assume that the more ingredients are added to a product, the more selling value can be created. But is this really true? So let’s have for instance a look at mayo. Some mayo is sold … Continue reading Do assorted food products bring more value?

Hassle with a yogurt lid

Noon time, I am sitting in front of my computer as my stomach tells me to recharge my energy, it’s time for a healthy apricot yogurt with a high fruit content. Indeed, an ideal snack for in between. Staring at the screen, I grab my yogurt, open the lid with its sticky yogurt residues on, … Continue reading Hassle with a yogurt lid

Will jam be disrupted?

The competition starts every morning. Different kinds of products such as butter, margarine, dairy spread, meat spread or yeast spread to mention some, compete against each other, which is the best to fill every square cm on your slice of bread. One of the most beloved morning starters is jam, I want therefore to scrutinize … Continue reading Will jam be disrupted?