Es scheitern so viele neue Konsumgüter und es hat nichts mit dem Produkt zu tun

Setzt man im Kasino beim Roulette auf rot oder schwarz, so beträgt die Verlustwahrscheinlichkeit 51,4%, was deutlich tiefer als in der Konsumgüterbranche ist, wo 65% bis 80% aller neu lancierten Konsumgüter nach einem Jahr wieder aus den Regalen verschwinden (Meffert, Burmann & Kirchgeorg, 2008; Völckner & Sattler, 2006). Obschon die Konsumgüterindustrie über eigene zum Teil … Continue reading Es scheitern so viele neue Konsumgüter und es hat nichts mit dem Produkt zu tun

Wie Ideen in der Konsumgüterindustrie generiert werden

Nennen Sie mir die Produktidee, welche ihr Unternehmen an die Spitze bringen wird! Diese Frage ist verständlicherweise aus verschiedenen Gründen nicht so leicht zu beantworten und es ist auch nicht das Ziel, dass das innerhalb der nächsten Minuten erfolgen soll. Wenn man die Mitarbeitenden (und die Kunden) diese Frage stellt, dann kann man entweder enttäuscht … Continue reading Wie Ideen in der Konsumgüterindustrie generiert werden

Zero (food) waste on Mars — an example for planet Earth

How we all can profit from a permanent settlement on Mars We are happy to share with you the first article in this publication. We would like to give you a glimpse how the first years on Mars could look like regarding food and nutrition and what challenges lie ahead when the first humans put … Continue reading Zero (food) waste on Mars — an example for planet Earth

Why is designing food products so difficult?

An explaination what all goes wrong and what can be done better One problem is the way how new products are developed. There are many innovation methods such as Design Thinking or the Stage Gate Model that are used by some companies such as Pepsi. In Design Thinking, the first step starts with empathy to … Continue reading Why is designing food products so difficult?

The way how we design food will change everything

Is it organic? Or vegan? No, I thought it is GMO- free, right? Many labels many questions. But what can we solve our current food crisis with these approaches? Many now raise their eyebrows and may think: what kind of food crisis? Yes, I am talking about a current food crisis. And, no, I am … Continue reading The way how we design food will change everything

What I learned as a coffee blender about the world

I came into the coffee industry by coincidence. After graduation from University, 25 years old, I did not know what to do or where to go. A simple job application turned into something that shaped my life forever. Through my experience as a coffee blender, I came to three conclusions: Conclusion №1: There are still … Continue reading What I learned as a coffee blender about the world

Myths about food

Part 1: What you need to know about food additives. One of the great myth is that food additives are unhealthy and should be avoided. Scientific studies partly confirm that, although, these substances are intensively tested and are regulated by the law. So why is the food industry using these additives? Well, food additives are … Continue reading Myths about food

The future of coffee

Not in the so distant future, imagine how you are going to get your daily cup of coffee. While having a nice conversation with a friend, you both decided to get some quick fresh Cappuccinos. You pick up your smart device and fix it onto your glasses which enables you to enter a virtual reality … Continue reading The future of coffee

Do assorted food products bring more value?

How much of an added value are you providing to your product’s users by creating assorted products? Marketers tend to assume that the more ingredients are added to a product, the more selling value can be created. But is this really true? So let’s have for instance a look at mayo. Some mayo is sold … Continue reading Do assorted food products bring more value?